A-GAME
The A-Game is the athletic status by which every athlete is measured. It’s also the metaphor we use to describe the digital status of an enterprise. It’s business at its best. For BMC Software it’s become a mantra that brings all of their products together. There are very few companies left that haven’t been touched by BMC. It’s their foundation. It lets businesses find time to innovate by automating their mundane tasks. For the introduction of this campaign we received help from Simone Biles and Jordan Chiles. Simone doesn’t need introduction. Jordan however, deserves the incredible mentioning that when asked to replace another Team USA member 5 minutes before the start a new exercise, she not only said yes, but brought back silver. That’s the A-Game. Can your business do that?
For this campaign we photographed and filmed multiple athletes. Pro and amateur level.
“This is pure magic. It has energized our brand, our people and our clients.”
Shooting Simone is like shooting a high speed train during rush hour. There is hardly a camera that can catch her.
Jordan Chiles – Olympian and ‘bestie’ of Simone, was also shot during both film shoots at Simone’s gym in Houston, Texas. We discovered what an amazing person Jordan is quickly, and decided on the set to include her in the campaign.